When a technology pops up, a window of opportunity opens to transform our world, to address the truly big issues of our time be it environmental degradation, social inequality or global health. This is a brief yet defining moment that terms how a technology is applied in our homes and organizations, which market players will dominate its development and control its distribution. An attempt to disrupt our world with technology is defined right here, by those present and their abilities. Up until now, this space has naturally and in large been taken up by providers of technology and early adopters. It is them who have defined originality in technology and its disruptive potential, and it is them who finally have moved quickly to build the institutions suitable to promote its widespread application in society. But, as technology is increasingly embedded in society so should the discussions be regarding its purposeful application.