Uncovering big strategic bets
and new revenue streams
Copenhagen Airports wanted to explore and understand how accelerating technologies could be leveraged to create new revenue streams. Challenging them with the notion of ‘what is an airport’, and ‘is there such a thing as sustainable flying’ we helped map out technological, societal and political trends from which most strategic bets emerged. In one future, the airport is a platform, built on the principles of software design, where no single business element in the airport is built without a digital component. In another, the airport is a connector of partnerships within next generation fuels, which lay the foundation for one of the world’s largest Power-to-X projects founded with Copenhagen Airport as initiator.