+45 53 89 59 99 info@daredisrupt.com

Defining business by problems solved. Not products sold.

We are a Nordic company specialized in exponential technology and responsible disruption. For us, disruption is a strategy applied to create new products for new customer needs that shape new markets and transform value systems in society. 

We advocate technological intuition to impact directions of change. Explore our speakers. We design tools that enable creative and purposeful collaborations. Explore our academies. We help organizations understand and utilize the potentials of exponential technologies and disruptive innovation. Explore consulting services. 

Ready for a new mindset? Face the Future.

Why we do it

Digital technologies are improving exponentially and becoming accessible to an increasing number of people globally. This enables new ways of thinking and gives rise to new solutions to problems many didn’t even know existed. When “new thinking” makes an industry obsolete, it also eliminates an entire set of problems in a society. This is disruption.

Limited by our own imagination of the problems to be solved, by innovations yet to come, we promote open minded innovation and disruption in collaboration. We see it as our role to facilitate change and creative crossings of minds, technologies and businesses.

It is by making the future exciting, by curating new dialogues and daring you to change and disrupt that we believe we can exponentially accelerate problem-solving in the world.

As long as there are problems in the world, we make it our mission to empower the curious and the disruptors.

How we do it

We live in a world in which today’s best practice risk becoming obsolete tomorrow. We understand that change can be difficult, but when it is necessary, we have made it our mission to engage closely with customers, organizations and society to make real and lasting impact.

We are a strong team of over 30 of the most innovative experts and thought-leaders in technology, innovation and business development. We hold unique access to a range of innovation hubs around the world, and we engage with entrepreneurs and startups in defining the businesses of tomorrow. We also work with universities and the academia, and are invited in as advocates in shaping the political future of our world.

Who we are

Anders Hvid

Anders Hvid

Co-founder and managing partner

Author, Public Speaker and Entrepreneur

+45 20123389

Märtha Rehnberg

Märtha Rehnberg

Co-founder and partner

Advocate for technological intuition in Governance and for environmental preservation in New Production Systems

+45 60673078

Rasmus Bie-Olsen

Rasmus Bie-Olsen

Managing partner, DareDisrupt Consulting

Strategy consultant and business leader. Expert in how exponential technology and new business models affects business.

+45 29139541

Alexander Avanth

Alexander Avanth

Consultant and speaker

Public Speaker, Exponential Technology Consultant and Future Education Specialist.

+45 91111119

Maibritt Schou Sørensen

Maibritt Schou Sørensen

Client Officer

Key account manager and responsible for inbound and outbound contracts.

+45 28402208

Reeta Hafner

Reeta Hafner

Project Manager

Leading Founders of Tomorrow and selected Disruptors Academies. Measuring impact of DareDisrupt.

+45 31455235

Louise Opprud Jakobsen

Louise Opprud Jakobsen

Thought Leader

Specialist in the Future of Work Specialist and the Neuroscience of Creativity and Innovation

+45 28578519

Ida Krogh Sjöholm

Ida Krogh Sjöholm

Senior innovation adviser

Specialist in innovation ecosystems and business development consultant

+45 53621176

Pelle Jørgensen

Pelle Jørgensen

Senior strategy manager

Futurist and experienced strategy consultant.

+45 22830711

Susanne Odgaard

Susanne Odgaard

Disruptors Academy Lead

+45 25392146
Jannick B. Pedersen

Jannick B. Pedersen

Co-founder and chairman

Public Speaker, Futurist, Author and Impact Investor, Chairman FranklinCovey Denmark.

+45 40409969

Hjalte Osborn Frandsen

Hjalte Osborn Frandsen

Senior innovation adviser

Thoughtful innovation and strategy consultant


+45 26282193


DareDisrupt is not a part of Singularity University

This post is intended to correct a misunderstanding about DareDisrupt, which is printed in the Danish press. Hence it is in danish.

DareDisrupt har sammen med KL publiseret en analyse af kommunernes teknologiske fremtiden. Analysen præsenteres som en ‘spilleplade’, som har til formål at etablere et fælles sprog og et strategisk overblik. Analysen har givet anledning til debat og det er vi glade for. Både den kritiske kommentar og den positive tilkendegivelse.

En enkelt journalist fra Weekendavisen har dog fået galt fat i, hvem vi er. For ikke at forvirre debatten, vil vi gerne understrege, at vi ikke er en del af Singularity University. DareDisrupt er en uafhængig rådgivningsvirksomhed. Vi sætter sammen med vores kunder kritisk fokus, hvordan vi kan og vil bruge teknologien, hvilke faldgruber der er og hvordan vi i praksis skaber innovation og udnytter mulighederne.

DareDisrupt’s Christmas Calendar 2017: How exponential technologies can help to achieve the Sustainable Development Goals

During the days preceding Christmas in December 2017, DareDisrupt embarked on an exciting educational journey. Wanting to create an overview of how the UN Sustainable Development Goals relate to exponential technologies and disruptive innovation, Reeta and Alexander put together the first-ever Sustainable Development Goals and Tech Christmas Calendar.

Download the Christmas Calendar here: Sustainable Development Goals and Tech Christmas Calendar.

During each weekday before Christmas, one “window” of the calendar was revealed. Each day look into one of the global goals, its key targets, the potential of technologies in achieving the goal and inspiring initiatives already making use of tech working to make the world a better place.

We continue to work for a more environmentally, socially and economically sustainable world and believe that technology and innovation are important tools in enabling sustainable development. Inspired by the potentials of tech and existing initiatives, we want to share the Christmas calendar with others.

Read more about the Sustainable Development Goals and innovative solutions for the SDGs.SDG Tech Christmas Calendar DareDisrupt

DareDisrupt og KL kortlægger kommunernes teknologiske fremtid

Vi er stolte af at præsentere det nye dialogværktøj som DareDisrupt har udviklet på vegne af Kommunernes Landsforening. I denne klik-rapport, beskrives fem teknologiske temaer og de konsekvenser og muligheder de giver for danske kommuner.

Det er en fremtid med interessante perspektiver og helt nye muligheder for kommunerne. KL ønsker med kortlægningen at skabe viden og dialog, der kan komme alle kommuner til gavn i arbejdet med ny teknologi.

Klik rundt på hjemmesiden og læs mere om de nye teknologier og hvordan de påvirker kommunerne og de enkelte kommunale områder.

3D printing (3DP) has been heralded as a revolutionary technology that can alter the way production is organized across time and space – with important redistributive effects on geography and size of production activities. In this article, we examine the impacts that a widespread adoption of 3DP could have on restructuring, upgrading and distributing value added along manufacturing global value chains (GVC) – with brief examples from the aerospace and automotive industries. We highlight two possible scenarios for GVCs – a complementarity scenario of 3DP and traditional manufacturing overlapping, which would reproduce power relations in GVCs and the current distribution of value added in a ‘smiling curve’; and a substitution scenario of 3DP partly or fully superseding traditional manufacturing, which would have more transformational effects in terms of ‘rebundling’ activities, regionalizing or localizing GVCs, and flattening the smiling curve into a ‘smirk’.

Read more

Lad mig starte med en forudsigelse; Kunstig intelligens bliver for 2017, hvad Disruption var for 2016. Kunstig intelligens der får biler til at køre selv, oversætter sprog, hjælper lægen med diagnosticering og advokaten med at få overblik. Kunstig intelligens kommer alle steder og i alle produkter.  Alle virksomheder, som ønsker en plads i fremtiden skal forstå, hvordan kunstig intelligens vil påvirke deres produkt.

Læs hele blog posten

This paper reports the development of an alternative framework to help firms asses the role of additive manufacturing within their technology management strategy. Despite much recent attention, there has been little work to identify and classify the ways in which additive manufacturing or 3D printing is used as a strategic weapon for competitive advantage. It is not just a way of reducing supply chain lead time as striking examples are emerging of firms employing more radical business opportunities and innovative design techniques available. We review the existing literature on the technology application, examine the classic nozzle case study to identify previously undocumented opportunities from the technology, and add a new case of a firm with a more holistic and strategic focus. We argue that a multidimensional model is required to classify the various opportunities available and current understanding needs to be widened for firms to take full advantage.

Read the full article

Märtha at Schilling Executive Publishing Meeting

Scandinavian Executive Publishing Meeting 2016

Märtha Rehnberg is a trained political economist, an expert on 3D printing, and entrepreneur. She has held talks on the international scene about technological intuition and has moderated global events on 3D printing and digital production. She is currently Associate Partner at DareDisrupt that focuses on digital production, disruption for environmental preservation, and technological intuition in the application of artificial intelligence.

Disruption er et buzz word, som efterhånden dækker alt muligt og nogle gange måske også for meget. Märtha Rehnberg fra Dare Disrupt forklarer hvad disruption er og hvad det ikke er. Vi får også styr på betegnelsen teknologisk intuition, og hvad det betyder for vores fremtid med teknologi. Og så er vi tilbage ved facebook trollen Felix Andersen. Felix afslørede i fredags at folkene bag profilen var to kendte danske mediemennesker. Men var det nu også det? Og hvis han ikke er dem hvem er han så? Felix har sendt Elektronista en video. Og så har mediet Altinget sammensat et panel som skal forholde sig til facebooks rolle i mediebilledet. Panelet består af 9 mænd og 0 kvinder. Det er er der en del der undrer sig over. Vi har spørger Altinget hvad de egentlig selv tænker nu. Gæster Märtha Rehnberg fra Dare Disrupt og Mia Amalie Mai Nielsen som arbejder med social media ved Sunrise. Vært Christiane Vejlø. Lyt til programmet lige her under eller der hvor du henter dine podcasts.

Hør hele podcasten her


Anybody who has ever set foot in Indonesia’s capital will know that the perspective of having self-driving cars is intriguing.

Imagine how time spent behind the wheel could be used on something productive instead of building up frustrations from endless macet — the infamous Jakarta traffic jams. Also, imagine that self-driving cars could automatically find the shortest way to your destination.

Read the full article

From the birth of industrialization, access to new technology has been a decisive factor in how value added is created and distributed across networks of global production. This article provides a balanced assessment of the potential impact that one of these technologies (3D printing, or 3DP) may have on the structure of Global Value Chains (GVCs). It examines the upgrading opportunities that 3DP provides, and develops two scenarios of the possible impact of 3DP on GVC restructuring: a complementarity scenario, where 3DP is applied to shorten the development cycles of products that are mass-produced using traditional technology and organization; and a substitution scenario, where 3DP partially replaces traditional manufacturing. These two are likely to co-exist for a period of time, but each has distinctive implications in terms of distribution of value added along GVCs and geographically.

Download the paper

Can technology save the world? When you read stories about people falling off cliffs because they’re playing Pokemon Go, you probably don’t think so. Märtha Rehnberg doesn’t think so, either—but she still calls herself a “tech optimist”. On paper, the Copenhagen-based entrepreneur is a digital consultant, advising businesses on integrating technological solutions as a partner in the consultancy Dare Disrupt. However, at this year’s Trailerpark I/O, we heard her tell the audience about what really matters to her: promoting “tech intuition” and advocating for “disruptive technology”. A twenty-minute speech isn’t exactly enough time to fully unpack the significance of those two terms—so we decided to ask her about them ourselves. Ladies and gentlemen, meet Märtha Rehnberg—and let her turn you into a tech optimist, too.

Read the full interview

Uanset hvad du laver, vil elementer i dit job på et tidspunkt blive offer for teknologiens ostehøvl. Men samtidig opstår nye job og med dem en ny magtfordeling. Kapitalmagt udfordres af iværksættere, ekspertise udfordres af hurtig forældelse af kompetencer, evnen til at lære nyt bliver altafgørende.

Læs den fulde artikel

The economic growth model demands more sophistication than we award it

Dear economic and political leaders,
The term “economy” is originally Greek, and means household management. As a global leader, you share responsibility for the proper management of the household that is our planet, but the majority of you are currently doing a poor job. Under your management, our household is gradually deteriorating because of man-made climate change, and we are leaving an enormous bill for our next residents. When you discuss economic growth, you therefore must accept that we are not growing.

Read the full article

When a technology pops up, a window of opportunity opens to transform our world, to address the truly big issues of our time be it environmental degradation, social inequality or global health. This is a brief yet defining moment that terms how a technology is applied in our homes and organizations, which market players will dominate its development and control its distribution. An attempt to disrupt our world with technology is defined right here, by those present and their abilities. Up until now, this space has naturally and in large been taken up by providers of technology and early adopters. It is them who have defined originality in technology and its disruptive potential, and it is them who finally have moved quickly to build the institutions suitable to promote its widespread application in society. But, as technology is increasingly embedded in society so should the discussions be regarding its purposeful application.

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