Uncovering big strategic bets
and new revenue streams
Copenhagen Airports wanted to explore and understand how accelerating technologies could be leveraged to create new revenue streams. Challenging them with the notion of ‘what is an airport’, we helped map out technology trends and form several big bets for them to choose from. One which was considering the airport as a platform, bringing that into the perspective of software, the airport has endless opportunities. With that, the ambition is that in the future, there won’t be a single business element in the airport without a digital component.